Resources: Main Page | Research Methods (A) | Major Theories (B) | Issues and Contemporary Topics (C) | Professional Education (D)
Aisle B (Major Theories): Classical Theories (BA) | Org. Behavior – Individual (BB1) | Org. Behavior – Groups & Teams (BB2) | Org. Behavior – Systems & Culture (BB3) | Contingency Theories (BC) | Org. Design (BD) | Org. Development & Change (BG) | Human Relations Theories (BH) | Institution Theories (BI) | Leadership Theories (BL) | Modern Management Perspectives (BM) | Postmodern & Critical Theories (BQ)
Rack BG (Org. Development & Change) — Work-Focused Change | People-Focused Change | Process and Context-Focused Change
Jump to: Importance | Theories | Research Areas | TAOP Episodes | References
What is Organizational Development and Change and Why is it Important?
Organizational development and change (ODC) theories focus on the process of how organizations evolve and transform over time. It’s more concerned with the human and behavioral aspects of change – how to help people and organizations transition from one state to another. This field examines questions like: How do organizations successfully implement major changes? What interventions help shift organizational culture? How can resistance to change be managed effectively? This contrasts with organization design (see Rack BD) that focuses on the structural and architectural aspects of organizations – essentially how organizations should be built and configured. It examines questions like: How should work be divided and coordinated? What reporting relationships make sense? How should decision rights be allocated? So while organization design theories might explain how to choose the best architecture of the organization, ODC theories would examine the best way to construct the organization based on that design.
Thus, like organization design, ODC lends itself to application in practice. In fact, Kurt Lewin, a principal ODCscholar, wrote that “Nothing is more practical than a good theory,” exemplifying the important bridge between theory and practice (also see Rack DT). But of course, implementing change in organizations is hard, and the failure rate of transformational changes has frequently been quoted as being about “70%” (Burke, 2011). Thus, change management principles become very important as leaders and managers recognize that change is often necessary given the environmental changes around them, yet they can rarely afford to implement change incorrectly or inefficiently lest they offend customers or stakeholders.
Some Leading Development and Change Theories & Concepts
ODC is a very broad field, so the following is one attempt at encapsulating some of the major themes among different areas of research seeking to best understand both the nature of human systems change that is ubiquitous in the environment and the varying efforts to drive change in organizations. Schwandt (2013) described three major themes upon which ODC has followed — theories regarding deliberate or planned changes in the work being done, regarding the people doing the work and the effects of change on them, and regarding the meso- and macro-perspectives of the processes, technologies, and systems employed to manage the work. We present these themes below to present a narrative of the development of ODC ideas over time.
We are also integrating management consultancy here because of the considerable practical overlap between the two. While ODC focuses on the changes that managers may wish to make, consultants (both internal and external) help managers plan and implement change, ostensibly more effectively and efficiently.
Work. Classic management theories (see Rack BA) began here, with efforts to use incentives to change worker efficiency under scientific management principles where the needs for change and implementing changes presumed linear cause-and-effect such that order was imposed upon the workers, who were thus “changed” in their behaviors. What emerged from this are the dominant models of change management based on top-down direction and control, most notably captured in Kurt Lewin’s (1947) three-phased model of change (see Episode 55) and John Kotter’s (1996) extension of it in the popular book Leading Change that presents an eight-step process of implementing change in any organization. Meanwhile, the below themes represent particular critiques of this stream. Other scholars have presented different frameworks for driving change such as Chin & Benne’s (1989) three strategies of power-coercion (which aligns with Taylorism and Kotter), normative-reeducative approaches that seek change through consultation or retraining, and rational-empirical approaches that use data and statistics to assess and respond to the organization’s shortcomings – the latter of which characterizes a number of management tools such as Total Quality Management (we discussed this in Episode 121).
People. Beginning with the Human Relations School (see Rack BH), whole streams of literature have elevated the understanding of the people-oriented aspects of change, partially as a critique of scientific management. The Hawthorne Studies (Episodes 9 and 119) showed how managers’ willingness to involve workers among efforts to improve performance can have a positive impact even when the efforts themselves do not succeed. From this, amidst concerns about worker resistance and how to deal with it (e.g., Piderit, 2000), theorizing moved to more integrative or participative approaches to change, organizational learning, and complex adaptive systems (e.g., Leavitt & March, 1988). There is also transition theory which studies the psychological responses of organizational members to change, essentially taking Lewin’s three-phases (unfreezing, moving, refreezing) and overlapping them to represent the individual’s needs for letting go of old ways, adopting the new, and overcoming the uncomfortable period in between (Bridges, 2009).
Process and Context. Another critique against the change management techniques that followed scientific management were that they were over-emphasizing pure process and that the context and character of the problem managers wished to solve were indispensable parts of change efforts. This was captured in Pettigrew’s triangle (1983) that made context, content, and process over time as the proper way to understand and manage holistic change (see Episode 27). This perspective also lends itself to theories and frameworks for organizational diagnosis, beginning with Weisbord’s (1976) six-box model of diagnosis that helps consultants identify the trouble spots in organizations (see Episode 72).
Contemporary Research Areas
ODC research is highly active and there are many practical applications and concerns, with some of these also referenced in the contemporary topics in Aisle C. This is by no means intended to be comprehensive, but offers a glimpse into some of the work being done in this area.
External and Internal Consultancy. As indicated above, management consultancy is a closely coupled but separate field of study (for example, it constitutes a separate division in the Academy of Management). Consultancy has a long history, beginning with firms established by Arthur Little (ADL in 1886, still operating) and James McKinsey (McKinsey & Company in 1926, still operating) and many of the foundational scholars in this program doubled as management consultants in the studies they performed. Today, many contemporary issues such as digital transformation, sustainability, and dealing with the aftermaths of COVID-19 have caused organizations to look for outside expertise, and consulting firms are finding themselves needing to develop new skills and competencies in kind so to better analyze client organizations and offer their best advice (Shaw, 2019; Kamning, 2021; Kordab et al., 2020).
Entrepreneurship and Innovation. Likewise, entrepreneurship has a long history, dating back to the work of Joseph Schumpeter who brought the term into modern use, describing two patterns of innovation: Mark I characterized by “creative destruction” whereby new ideas wholly supplant the old, and Mark II in which innovations are contained within established firms (Fontana et al., 2012). Across the decades that followed, however, the barriers to entry as an entrepreneur were high because it required resources and the assumption of professional risk (several of our episodes such as on Burns & Stalker, Episode 98, and Tushman, Episode 73 expound on how innovators tend to be isolated and reviled within firms). Today, the proliferation of digital technology has made this no longer the case and budding entrepreneurs and innovators are competing intensely to bring new ideas to market without the physical constraints of the past, and AI is lowering these barriers even further. But the questions of why some initiatives or entrepreneurs succeed and under what circumstances is an ongoing research topic.
Emotions and Well-Being. Following along the people thread above, the role of emotions and psychology in organizational change is receiving increased attention. Researchers are examining how change affects employees’ emotional wellbeing and how organizations can better support people through transitions. This includes studying phenomena like change fatigue, resilience, and psychological safety during organizational transformations. This research is particularly important as organizations face more frequent and complex changes. For example, Brown (2016, 2018) has been studying the effects of change fatigue on hospital staff nurses given the competitive nature of medical care and the continuous need to control costs.
Leadership development for change. In many contexts, leaders are expected to improve the organizations they are leading and not merely sustain the status quo (see Racks BL and CL). Thus, leadership training and education often includes formal and informal programs to enhance the skills and competencies of leaders to drive change in their organizations. But what capabilities leaders need to guide organizations through complex transformations is an ongoing debate. This includes studying how leaders can develop the emotional intelligence, systems thinking, and adaptive capabilities needed for contemporary change management. There’s particular interest in how leaders can foster continuous change rather than just managing discrete change initiatives.
Network and ecosystem change. These areas of research take a macro-level view of change. Rather than focusing only on change within single organizations, researchers are examining how entire networks or ecosystems of organizations transform. This includes studying how platform organizations evolve, how industry ecosystems adapt to disruption, and how organizations can collaborate for systemic change. One example is Brodeur et al. (2023) that studied how small and medium-sized enterprises in the manufacturing sector managed organizational changes necessary for adapting to contemporary advanced technologies.
Related TAOP Episodes, Events, and Notes
121: Rhetoric vs. Reality — Mark Zbaracki
114: Sociotechnical Systems — Trist & Bamforth (revisited)
104: Social Structure & Organizations — Stinchcombe
98: Managing Innovation — Burns & Stalker
73: Organizing Innovation — Michael Tushman
72: Organizational Diagnosis — Marvin Weisbord
55: Group Dynamics and Foundations of Organizational Change – Kurt Lewin
42: Carnegie Mellon Series #5 – Organizational Learning
41: Images of Organization – Gareth Morgan
39: Carnegie Mellon Series #4 – Organizational Choice
34: Sociotechnical Systems – Trist and Bamforth
Reflections on the “Process and Practice Perspectives” Workshop at the University of Queensland Business School
22: Human-Machine Reconfigurations – Lucy Suchman
18: Gig Economy, Labor Relations and Algorithmic Management
6: Bureaucracy – Max Weber
4: Carnegie Mellon Series #1 – Organizational Routines
Available Resource Pages
Aisle B – Major Theoretical Perspectives and Schools
Rack BA — Classic Organization and Management Theory
Rack BB1 – Organizational Behavior (Micro-Individual)
Rack BB2 — Organizational Behavior (Meso-Groups and Teams)
Rack BB3 — Organizational Behavior (Macro-Org/System)
Rack BC — Contingency Theory
Rack BD — Organizational Design
Rack BG — Organizational Development and Change
Rack BH – Human Dimension – Culture, Climate, Identity
Rack BI — Institution Theory
Rack BL — Leadership Theories
Rack BM – Modern Management Theories
Rack BQ — Postmodern and Critical Theories
References
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Bridges, W. (2009). Managing transitions: Making the most of change, 3rd ed. Da Capo Press.
Brodeur, J., Deschamps, I., & Pellerin, R. (2023). Organizational changes approaches to facilitate the management of Industry 4.0 transformation in manufacturing SMEs. Journal of Manufacturing Technology Management, 34(7), 1098-1119. https://doi.org/10.1108/jmtm-10-2022-0359
Brown, R. (2016). Determining the relationship among change fatigue, resilience, and job satisfaction of hospital staff nurses. South Dakota State University: Electronic Theses and Dissertations. https://openprairie.sdstate.edu/etd/964
Brown, R., Wey, H., & Foland, K. (2018). The relationship among change fatigue, resilience, and job satisfaction of hospital staff nurses. Journal of Nursing Scholarship, 50(3), 306-313.
Burke, W. W. (2011). A perspective on the field of organization development and change: The Zeigarnik effect. The Journal of Applied Behavioral Science, 47(2), 143-167.
Chin, R., & Benne, K. D. (1989). General strategies for effecting changes in human systems. In W. G. Bennis, K. D. Benne & R. Chin (Eds.), The planning of change (4th ed., pp. 22-45). Fort Worth, TX: Harcourt Brace Jovanovich College Publishers.
Fontana, R., Nuvolari, A., Shimizu, H., & Vezzulli, A. (2012). Schumpeterian patterns of innovation and the sources of breakthrough inventions: evidence from a data-set of R&D awards. Journal of Evolutionary Economics, 22, 785-810.
Kamning, D. (2021). Exploring the impact of the covid-19 pandemic on approaches to innovation in the consulting industry: a grounded theory pilot study. Innovation & Management Review, 20(4), 314-330. https://doi.org/10.1108/inmr-05-2021-0076
Kordab, M., Raudeliūnienė, J., & Meidutė‐Kavaliauskienė, I. (2020). Mediating role of knowledge management in the relationship between organizational learning and sustainable organizational performance. Sustainability, 12(23), 10061. https://doi.org/10.3390/su122310061
Kotter, J. (1996). Leading change. Harvard Business Review Press.
Levitt, B. & March, J. G. (1988). Organizational learning. Annual review of sociology, 14(1), 319-338.
Lewin, K. (1947). Frontiers in group dynamics: Concept, method and reality in social science; social equilibria and social change. Human relations, 1(1), 5-41.
Pettigrew, A. M. (1987), Content and action in the transformation of the firm. Journal of management studies, 24(6), 649-670.
Piderit, S. K. (2000). Rethinking resistance and recognizing ambivalence: A multidimensional view of attitudes toward an organizational change. Academy of Management Review, 25(4), 783-794.
Schwandt, D. (2013). HOL 8703: Human systems change [Course Syllabus]. The George Washington University.
Shaw, D. (2019). Partners and plagiarisers: dualities in consultants’ influence on organisational change projects. Journal of Organizational Change Management, 32(1), 51-66. https://doi.org/10.1108/jocm-01-2018-0011
Weisbord, M. R. (1976). Organizational diagnosis: Six places to look for trouble with or without a theory. Group & Organization Studies, 1(4), 430-447.
Jump to: Importance | Theories | Research Areas | TAOP Episodes | References
Rack BG (Org. Development & Change) — Work-Focused Change | People-Focused Change | Process and Context-Focused Change
Aisle B (Major Theories): Classical Theories (BA) | Org. Behavior – Individual (BB1) | Org. Behavior – Groups & Teams (BB2) | Org. Behavior – Systems & Culture (BB3) | Contingency Theories (BC) | Org. Design (BD) | Org. Development & Change (BG) | Human Relations Theories (BH) | Institution Theories (BI) | Leadership Theories (BL) | Modern Management Perspectives (BM) | Postmodern & Critical Theories (BQ)
Resources: Main Page | Research Methods (A) | Major Theories (B) | Issues and Contemporary Topics (C) | Professional Education (D)