What is it about research that makes it interesting? Or, rather, at which point does a study become interesting? We invited Mats Alvesson to discuss his 2013 book - Constructing Research Questions: Doing interesting research (co-authored with Jorgen Sandberg) who proposes that the focal point of what contributes to something being interesting is found way before any results or implications. The focal point of what makes a research interesting has to do with the assumptions that go into the design of that research.