Why do organizations espouse one thing but do another? This is essentially what Steven Kerr asks in his popular 1975 article in the Academy of Management Journal, "On the Folly of Rewarding A, While Hoping for B," on reward systems. Using examples ranging from politics and war to business and public sector settings, Kerr found a common pattern: that the organization's goals are too often not supported by the things they actually reward and encourage.Read More